Burger King Is Testing 2 New Wild Fries to Join Its Unique Chicken Fries

The Whopper's home is testing two experimental fries that are unlike anything the business has ever served. Burger King will try a new snack

menu called "Fries, Your Way." Burger King restaurants in Columbus, Ohio, will test the new fries from February 13 to mid-May.

The "Fries, Your Way" menu will include Burger King's Chicken Fries and two new items: Churro and Mozzarella. Churro Fries, tiny strips of fried

pastry dough covered in cinnamon sugar, sound like KFC's funnel cake fries from last year. Breaded, fry-shaped mozzarella sticks with

marinara sauce called Mozzarella Fries. All three fry options will come in four-, eight-, and 12-piece quantities.

Burger King sees snacking as a developing category that customers want, thus it offers more snack products than entire meals with burgers

Burger King launched the $400 million "Reclaim the Flame" campaign last year to improve its reputation. 

The campaign revived "Have It Your Way." This includes the new fries that can be a snack, dinner, or dessert.

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